Our Services 2018-01-31T12:18:07+00:00

Our Services

We take our customers to new heights by fostering cooperative buy-in from sales and marketing stakeholders, establishing goals and defining a strategy before ever launching a campaign.

We do this by providing the following professional services:

  • Sales and Marketing Strategy
  • Execution of Sales and Marketing Strategy
  • Brand Standards Guideline Development
  • Graphic Design for Print and Web
  • One-on-one group or individual consultation and training
  • Prospecting, research, outreach and engagement

Because tactics differ based on where customers are in the buyers journey, we offer services at each of the four stages of the sales and marketing funnel: ATTRACT, QUALIFY, CONVERT and RETAIN.

Many of our services can be applied to each stage of the funnel but the angle must cater to the stage the prospect is in at any given time.

At this stage in the sales and marketing funnel, buyers are trying to solve a problem but may not be very motivated. They’re at the beginning stages of the decision-making process and educating themselves.

Strategies for this stage focus on information that will educate prospects and bring more awareness to your company.

Sample services:

  • Brand awareness
  • CRM systems training
  • Lead generation
  • Lead enrichment
  • Multi-touch campaigns
  • Social selling
  • LinkedIn training and consulting
  • PPC Campaigns

At this stage in the sales and marketing funnel, buyers know they have a problem and they’re determined to solve it. They’re in the middle of the decision-making process and this is a key stage to differentiate between prospects just kicking tires and the ones who may become serious about a purchase. At this stage, prospects are looking for information specific to your products or services and how they will solve their problem.

Strategies for this stage focus on information that will help connect your solutions to the buyer’s needs.  

Sample services:

  • Lead scoring
  • Event/webinar promotion
  • White papers and Case Studies
  • Development of sales enablement tools: sell sheets, product brochures, presentations, etc.
  • Social Media Outreach and Engagement

At this stage in the sales and marketing funnel, prospects are ready to buy and are simply looking for the right vendor. They may have short-listed their favorite vendors based on information they found in the previous two stages.

Strategies for this stage focus on information that will help persuade the prospect to choose you because of your superior product or service and all of your touchpoint up until this stage.

Sample services:

  • Appointment setting
  • Case studies and customer testimonials
  • Sales support and training
  • Proposal Development
  • CRM Reporting and Documentation

At this stage, your new customer needs information related to onboarding, support and products. After the onboarding period, you want to create an atmosphere that will help you retain your new customers.

Strategies for this stage focus on information that will strengthen your relationship and build brand loyalty.

Sample services:

  • Post sales follow up
  • Upsell/cross-sell development/implementation
  • Account management
  • Collection of case studies and testimonials
  • Customer conferences
  • Loyalty programs
  • Referral programs