Monthly Archives: May 2016

Education-Based Marketing: You have to Give to Get

B2B and B2C: Sharing your knowledge increases your value Advertising legend David Ogilvy provided a great example of how generously giving away some of your industry knowledge and expertise can lead to increased sales opportunities. Beginning in the late 1960s, Ogilvy launched a series of "house" ads giving detailed instructions on how to create ads [...]

By | 2018-01-31T11:11:01+00:00 May 26th, 2016|Sales, Tips & Tricks|0 Comments