When your company has brand standards that you follow consistently, the result is a clear message about what you do, who you serve and why you stand out in your industry.
B2B and B2C: Sharing your knowledge increases your value Advertising legend David Ogilvy provided a great example of how generously giving away some of your industry knowledge and expertise can lead to increased sales opportunities. Beginning in the late 1960s, Ogilvy launched a series of "house" ads giving detailed instructions on how to create ads [...]
“Nobody can do everything, but everyone can do something.” That was the idea behind New Hampshire Businesses for Social Responsibility’s (NHBSR) Just One Thing initiative, to create awareness and promote a mission of sustainability and environmental responsibility in businesses of any and every size. We asked NHBSR members to submit video entries to maximize engagement [...]
With 2015 in well in the rear view mirror and 2016 upon us. We are seeing a rise in the demand for Sales Tools, Enablement, Acceleration and other Technologies that will come to the aid of the Sales Executive in the modern age. What has been the highest priority is having the right Sales Human [...]