Align our sales and marketing initiatives for results that are OUT OF THIS WORLD
Sales and Marketing Strategy and Support
- Change management
- Integrated, multi-channel marketing campaigns
- Decision-maker targeted social media strategy
- Multitude of marketing tactics including video, print & experiential
- Design & Brand Standards
- Personas development
- Strategic messaging & creative concepting
- Brand identity and style guides
- Training & Consultation
- LinkedIn consulting & training
- Outreach
- Education-based marketing including program development, promotion & execution
Expertly crafted sales & marketing trajectories for other-worldly success
Create a gravitational pull that NO ONE CAN RESIST
ATTRACT
There are 5.4 people on a B2B decision-making team. We’ll help you identify who they are for your business, build out personas to guide tactics and recommend the appropriate distribution channels to target them.
QUALIFY
When you receive leads, you need to understand if they’re simply kicking tires or if they have the intent to purchase. We’ll work closely with you to determine just that and develop programs to continue moving leads further along the funnel.
CONVERT
Closing the deal is the name of the game. With our guidance and support from the beginning to properly track and update data, you’ll know the return on your marketing investment at this stage.
RETAIN
Our team will professionally and contextually introduce new products and services to your existing core accounts to optimize sales and brand loyalty.
Moving Your Brand Forward
When your company has brand standards that you follow consistently, the result is a clear message about what you do, who you serve and why you stand out in your industry.
Education-Based Marketing: You have to Give to Get
B2B and B2C: Sharing your knowledge increases your value
Advertising legend David Ogilvy provided a great example of how generously giving away some of your industry knowledge and expertise can lead to increased sales opportunities. Beginning in the late 1960s, Ogilvy launched a series of “house” ads giving detailed instructions on how to create ads that sell. His critics thought he’d lost his marbles by giving away his intellectual property. But what really happened? He demonstrated […]
How ‘Just One Thing’ Led to a Wave of CSR
“Nobody can do everything, but everyone can do something.”
That was the idea behind New Hampshire Businesses for Social Responsibility’s (NHBSR) Just One Thing initiative, to create awareness and promote a mission of sustainability and environmental responsibility in businesses of any and every size.
We asked NHBSR members to submit video entries to maximize engagement and sharing, of what they were doing to help. NHBSR has almost 150 members, many of whom submitted entries to have videos […]