Our Core Competencies
- Integrated, multi-channel B2B marketing campaigns
- Comprehensive understanding of branding & the importance of brand consistency
- Decision-maker targeted social media strategy
- LinkedIn consulting & training
- Experience using traditional & nontraditional marketing tactics including video, print & experiential
- Producing education-based marketing including program development, promotion & execution
- Creative concepting
- Strategic message development
Sales and marketing should be one integrated system pulling in the same direction.
ATTRACT
Gravity develops customized lead generation strategies to attract new business. Our team will help identify opportunities to create thousands of great first impressions a month to significantly increase your organization’s marketing effectiveness.
QUALIFY
Having the right data from the start is not only important but is an absolute requirement in this fast-paced buyer-driven society. We will add, append, and amend your lead data with vital additional buyer intelligence.
CONVERT
Our sales development and lead generation team has been built using the best intelligence gathering and qualification practices in the industry. Targeted questions allow us to ensure that the prospect is the right point of contact or decision maker.
RETAIN
Our team will professionally and relationally introduce new products and services to your existing core accounts to optimize sales and brand loyalty.
Moving Your Brand Forward
When your company has brand standards that you follow consistently, the result is a clear message about what you do, who you serve and why you stand out in your industry.
Education-Based Marketing: You have to Give to Get
B2B and B2C: Sharing your knowledge increases your value
Advertising legend David Ogilvy provided a great example of how generously giving away some of your industry knowledge and expertise can lead to increased sales opportunities. Beginning in the late 1960s, Ogilvy launched a series of “house” ads giving detailed instructions on how to create ads that sell. His critics thought he’d lost his marbles by giving away his intellectual property. But what really happened? He demonstrated […]
How ‘Just One Thing’ Led to a Wave of CSR
“Nobody can do everything, but everyone can do something.”
That was the idea behind New Hampshire Businesses for Social Responsibility’s (NHBSR) Just One Thing initiative, to create awareness and promote a mission of sustainability and environmental responsibility in businesses of any and every size.
We asked NHBSR members to submit video entries to maximize engagement and sharing, of what they were doing to help. NHBSR has almost 150 members, many of whom submitted entries to have videos […]